Why SMEs should store their data in the cloud

Worldwide studies show: Companies that consistently rely on cloud or software as a service (SaaS) in their processes achieve increases in sales. SMEs in particular benefit from this even more than corporations; their willingness to use the cloud is also much more pronounced.

In Germany in particular, there are still major reservations about the cloud due to data protection concerns, and the local web-based complete solutions – for example in the areas of time recording, invoicing or bookkeeping – place great importance on security and accessibility.

Not a novelty – but many advantages

Strictly speaking, cloud technology is not a revolutionary novelty. For years, e-mails, for example, have been stored on servers and can be accessed via IMAP regardless of the device. For the cloud, this principle was simply transferred to business applications such as time recording, accounting or invoice management.

And the advantages are attractive: folders, documents and tools can be managed as backup or master copies via cloud storage services on the Internet. Many companies are also forced to enable their employees to work on the move and so, for example, sales representatives can now scan receipts while on the move and make them available to the accounting department at the head office.

Unfounded skepticism in Germany

Nevertheless, there is still criticism of cloud usage in Germany. By outsourcing data, companies are by no means exempt from retention periods, and a central data hub on the Internet may be temporarily unavailable due to damage to the infrastructure or targeted hacks to the detriment of companies. Shock waves are already running through the Internet when, for example, Google Drive coughs and users cannot access their e-mails or pages that offer their trade via Amazon Services are no longer accessible.

In particular, providers from Germany maintain a high standard of data protection and privacy, which is why the advantages clearly outweigh the advantages of using the cloud.

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“Cloud made in Germany” in demand worldwide

As a result, the “cloud made in Germany” is developing into an export hit and is in global demand. By 2015, according to an estimate by the IT industry service Bitkom from last year, 13 billion euros are to be implemented with cloud services in this country alone. According to further studies, Germans are increasingly willing to spend more money on the cloud in the future. Over two million of them are already customers of the various cloud service providers, some of which combine several providers from the areas of customer management, marketing and security under one roof, plus the large number of users of free cloud offers.


The cloud (from Germany) makes sense and is secure. In the future, SMEs will be able to implement their investments in the IT area even more cost-effectively and at the same time receive many advantages with the use of the cloud. Processes are simplified by the cloud and employees can now also carry out important tasks at the airport or on the train.


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