WhatsApp Business 5 things to watch out for

You probably depend on WhatsApp in your everyday life to keep in touch with friends and family. But do you already use the popular messaging app as an effective business tool? More than five million companies around the world are already actively using WhatsApp Business. In the article we will tell you how your company can benefit from this app.

First the most important question: What is WhatsApp Business? It’s essentially a version of WhatsApp for smaller businesses – you can download the app for your Android device from the Google Play Store. WhatsApp Business includes the WhatsApp features you already know, such as free calls, free international messages, group chat, and sending offline messages.

EXTRA: Messenger – The future of customer service for companies [study]

Because WhatsApp is so popular around the world, the business app is an excellent cost-effective channel for customer communication around the world. You can run both WhatsApp and WhatsApp Business on the same phone, but the apps must be linked to different phone numbers. This way you can separate your business and personal communication from each other. Here are 5 things to look out for when using Whatsapp Business:

1. Meet customer expectations

Remember, it’s called instant messaging for a reason, because:

Customers who send a question or order via WhatsApp expect you to respond faster to a WhatsApp message than to an email.

Make sure you are prepared to meet their expectations – you can’t just take two or three days to reply to someone like you might with email. You should aim to respond within an hour or two, no longer than 24 hours.

2. Use automated, custom messages

To save time, you can …

  • create an automated welcome message.
  • set up a vacation message.

This feature is particularly useful when you can’t answer right now, or just want to save time by automating answers to frequently asked questions.

3. Share your WhatsApp information publicly

If you want to use WhatsApp as a communication tool, make sure everyone knows what number you can be reached on. Add your WhatsApp business details to your business card and signage. You can also include a link button on your website and social media accounts to make it easier for people to reach you.

4. Use different messaging and file formats

WhatsApp Business lets you send text messages, PDFs, videos, locations, photos, voice recordings, and more in response to a customer query. For example, if you’re providing technical support to a notebook user, you can send them a how-to video or screenshots to help solve their problem.

Do you need directions to your office? Just share your location. Do you want to share your restaurant’s menu? Package it as a PDF that you can send to your customer as soon as they reserve a table. You can even add a cute GIF or meme if you want to break up the chat a bit.

Book tip: Messenger Marketing

How companies use WhatsApp & Co successfully for communication and customer service

Paperback: 248 pages, publisher: Springer Gabler, June 4th, 2019 Price: € 34.99

Watch it now on Amazon

5. WhatsApp status as a practical marketing tool

With the WhatsApp status function, you can publish updates that will disappear after 24 hours. The status offers you an ideal opportunity to make your customers aware of time-limited promotions, to give them a look behind the scenes of your company or to invite them to read a new blog post. You can share links, photos, videos or texts in your status.

This article was written in English and published on www.bizcommunity.com on September 2nd, 2019. We have translated it for you so that we can exchange ideas with our readers on relevant topics!

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