Similar to the fashion industry, when it comes to web design, a style or the use of a certain module is out of date in no time at all. The website looks modern right now, but it could look cheesy and dated again in a few months. So if you want to design a modern website, you should also deal with current web design trends. But what can we expect in 2020?
1. Improved animation
Micro-interactions, also known as user interface animations, will also grow in popularity. If you hover over an icon and it moves or changes colors, that’s a micro-interaction. But even if you want to “like” a Facebook post, for example, and a series of emojis appear with which you can comment on the post, it is still a micro-interaction.
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2. Augmented Reality
Augmented Reality will find its way into website design even more than it is currently. Overlaying the real world with virtual elements is the foundation of augmented reality and industries around the world are looking for ways to incorporate them into the services they offer.
There are many ways web designers can capitalize on the trend. A classic example is the world of retail, where augmented reality already enables customers to try on clothes virtually. In the coming months, it is quite possible that this will also establish itself on websites in other industries.
3. Artificial intelligence
However, Artificial Intelligence already has many uses in the world of web design. Chatbots powered by artificial intelligence are a growing trend. You are able to interact with users and have human-like conversations to support the customer and answer their questions. While they are unable to respond to complex requests, they are a cheaper and often less time-consuming alternative to human labor. Customer service agents can perform tasks that require human intelligence and can intervene when the chatbot is unable to respond to a request.
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4. Integration of voice assistants
Siri, Alexa, and other voice assistants have changed the way we use technology, do our jobs, and collect information. Voice assistants will soon be part of our browsing experience too. Instead of reading lengthy FAQ sections, users can speak their questions into their device and get audible answers.
Not only does this help engage consumers, it also frees up space on the website that would otherwise be used for unnecessary text on your website or app. In addition, it will make your product more accessible to people with visual impairments.
Gone are the days of cluttered user interfaces. From optimizing the use of white space to having fewer but more meaningful graphics, 2020 will be the year of less chaos on our websites and apps.
Chris Smith has no position in any of the stocks mentioned. We have translated it for you so that we can exchange ideas with our readers on relevant topics.