More and more people are surfing the mobile internet. They mainly use smartphones and tablets. Websites that are optimized for mobile use are given a special label in the Google search results. In April 2015, Google released the mobile update and this has had a huge impact on mobile search results.
Less is more
A mobile website is an additional version and has significantly fewer elements than the “normal” website. If visitors use a smartphone or tablet, they are usually automatically redirected to the mobile version of the website.
The mobile version represents an additional programming effort. As a website operator, you have to decide exactly which elements are necessary for the mobile user and which things he can do without. Simply leave out superfluous content.
Short loading times, high functionality
A mobile Internet user has different preferences than a classic desktop surfer. Websites with a lot of videos, pictures and Flash animations cause long loading times. Overloaded designs hardly come into their own on the smaller screens.
The user wants to be able to read or use the mobile content immediately and without functional restrictions. If the loading times are too long or the functionality is limited, then the visitor will leave your site quickly and avoid it in the future.
What makes good mobile content?
In addition to the design and structure of a website, the content is the most important element. This is especially true for websites that are operated not only for search engines but for real readers. If you want to optimize your website for mobile devices, you not only have to adapt the design, but also your content.
The texts look different on the smaller displays and quickly appear overloaded. Your headings should be as short as possible so that they don’t break into 2 lines. Break your mobile content into many smaller paragraphs and use subheadings regularly. This increases the readability on smartphones and tablets enormously.
Responsive web design is the future
Surfing comfortably from the sofa or on the go while on the move is very much in vogue. The mobile devices, especially smartphones, have completely different screen resolutions than classic PCs. Many websites are not optimized at all or only optimized for common desktop resolutions. These pages can only be used with major restrictions on a smartphone or tablet PC.
Many website operators therefore program a mobile version of their website. However, this is very time-consuming and several pages have to be looked after. The responsive design automatically recognizes what type of device it is and automatically adapts the layout and the mobile content for the website visitor. Only one website needs to be maintained and it looks the same on every type of platform.
The desktop becomes a dinosaur!
In the future, more and more people will neglect the desktop computer. Even today, professional websites cannot afford to do without mobile content. For these reasons, you should adapt your website accordingly. Take note of the tips and optimize your site accordingly.
In any case, opt for responsive web design and adapt the mobile content for smartphones and tablets. The time invested definitely pays off in view of the large number of mobile Internet users.