If you take the trouble to create an infographic, you naturally want it to be seen by as many users as possible. This is most likely if the infographic in question is easy to find by doing a search on Google. Therefore, you will then receive important tips on search optimization – an infographic on the subject of infographics, so to speak!
At the beginning you should make sure to create a list of the keywords that are particularly relevant to the selected topic. Also, check that these terms are actually searched frequently before using them. The selected keywords should then appear in different places in your infographic and also form the basis for the URL.
Elements of an infographic
An infographic can be broken down into different parts, each of which can be optimized individually. Basically, like conventional texts, it consists of a title, introduction, main part and conclusion. However, the graphic itself is embedded in a number of other elements: The title tag provides information about the topic and is already displayed in the search results.
The meta description is displayed to users as an additional and more detailed opening credits on Google and should therefore above all be able to arouse interest.
The post heading can attract a particularly large number of visitors to your site and should therefore contain the most important keywords. It is important to find a good balance between an appealing headline and frequently searched keywords.
An additional text that, for example, introduces the content of the infographic or draws attention to the topic, should not be neglected. An embed code allows other users to link your infographic on other pages and thus create back references to your website. In this way, enthusiastic visitors to your site ensure that your infographic is spread even further.