Do you have a company? Are you aware of the importance of your company website? Then you have certainly been relying on responsive web design for a long time! If not, you have obviously slept for the past few years and may be jeopardizing your competitiveness. That sounds exaggerated – but it isn’t!
This is not to say that your corporate website in the traditional design is the last of its kind. On the contrary, many companies have not yet awakened from their web design hibernation. However, more and more responsive design sites are coming online every day. Progress has started and to ignore this modernization can be dangerous. If you start to convert your site to responsive web design now, you will not be the last. However, you are no longer among the first.
Don’t wait for the competition to get ahead of you. Because neither ignorance nor uncertainty protect your company from bankruptcy. The modern market economy doesn’t care about your excuses. Can you imagine how the companies fared who, in the early days of online marketing, were of the opinion that they did not need a website, their entry in the yellow pages was enough so far and will continue to do so? For the most part, these companies have either gone bankrupt or have submitted to online printing (probably not without financial losses) at a later point in time. New times require new adjustments.
Mobile internet is on the rise
You may think your traditional website is sufficient. Perhaps you have even taken the trouble to design a mobile version of your site because you know that there are more and more smartphone users who are annoyed by inappropriate and confusing pages on the small displays. And at the moment that may still be enough.
But do you know any current studies on mobile internet usage? Do you know that in 2013, 42% of Germans used the Internet on mobile devices? And are you aware of the fact that there are now so many different devices on the market that a website has to perform well on over 200 different screens in order to do justice to all users?
Many website operators have hoped, for example, that the tablet PCs, with their (uncomfortable) intermediate size, are just a technical gimmick that will not really catch on. The fact is: tablets have also long since established themselves. You can now design a third view of your conventional website, and then maybe a fourth … But how far do you want to take this game before you decide on a web design that flexibly adapts to the conditions of the output device?
The competition never sleeps!
The main thing is that you don’t wait any longer than your competition. Because online it is always just a click away. If your site is difficult to use on small or medium-sized displays, and site visitors have to zoom and scroll a lot, your competition will thank you. After all, nobody likes to be on websites that take a lot of patience. It is easier to click on the next page. And why should a website visitor assume that you understand something about your business and that you are good within your industry, if your website seems more unprofessional than that of other companies?
Check your side
Let numbers wake you up when words aren’t enough. Use google analytics to analyze your target group. This enables you to visualize in a pie chart how many users have accessed your site from mobile devices and desktop PCs in the past 12 months. When you do this for the first time, you will usually be amazed at the percentage of mobile users. And to take it even further, you should have the cake diagram from the previous year shown.
Compare how rapidly the number of site visitors with mobile devices is increasing. Still not convinced of the benefits of a responsive website? Then go one step further. Compare your website with the websites of your biggest competitors. Does your competition already use responsive web design? Simply drag the browser window larger and smaller and observe how the page layout behaves.
If the text and other page content are simply cut off or become smaller and smaller, you can now take a deep breath. This shows you that the competing sites are not yet responsive either. However, it does not show you whether your fellow campaigners are already in the process of having the website redesigned. If, in this simple test, the page content adapts to the space in the browser window, then it demonstrates that your competition is already one step ahead of you.
What does responsive web design cost?
As is so often the case, the answer is clear: It depends. It depends on how complex your website is, as well as your personal requirements and wishes for the site. In the development you can expect about 30 to 40% more costs than with a conventional website. However, this statement assumes that you are only creating a single version of your website.
Since this is no longer sufficient and most companies already create and maintain several versions of the website for desktop PCs and mobile output devices, the comparison is limp. Get best quotes from professional web agencies and compare them. This is the safest way to find out what the costs will be.
Let’s summarize briefly: A good online presence is essential for the competitiveness of most companies. There is no doubt about that. It is also a fact: The sector of mobile Internet users is growing steadily and rapidly, as is the large number of Internet-enabled devices on the market. It has been proven. More and more companies are therefore opting for a site in responsive web design.
For good reason, because if you wait too long, you may be wasting money unnecessarily. Your site visitors and potential customers can be on any web-enabled device when they visit your website. Do not carelessly send these potential customers to the competition with an unsuitable side view, but use the opportunity to make a competent impression. And you can easily ensure this competent impression with a professional responsive web design page that is optimally displayed on every device.