Responsive web design 3 reasons why you should keep up with the times

Customers, business partners, future employees: in many cases, a company website is the first point of contact to find out more about a company and to get in touch with it. This no longer only happens from the desk, but increasingly also while on the move, for example on the train or on the plane with a smartphone or tablet PC.

60 percent of all cell phone users now have one or more smartphones. That is 45.6 million people (source: Statista). However, many companies lag behind this reality and have so far not optimized their websites for mobile access.

We’ll give you three reasons why switching to responsive web design is worthwhile for your company:

1. Responsive web design & search engine ranking

Be right at the top: With their own website, companies not only want to positively support their external impact, but of course also want to be easily found on Google, Bing & Co.

At the search engine giant Google, however, “mobilefriendly” has been a decisive ranking factor since April. Since then, websites have only ranked particularly high in mobile searchers if they are classified as “mobile-friendly” by the Google algorithm.

Why mobile? 73% prefer a #mobilefriendly website, 61% will leave a site that isn’t optimized for #mobile!

– Flowe Media (@flowemedia) December 18, 2015

Pages classified as “unfriendly”, on the other hand, appear much further back, which increases the risk of not being discovered by the user in the first place and of getting lost in the mass of search results.

Google’s “Mobile-Friendly Test” reveals whether there is a need to optimize your own website.

2. Responsive web design & usability

The user has found the way to the company website. And now is everything all right? Not at all. Mobile surfing places special demands on modern websites. Anyone who has ever tried to navigate a classic website with their fingers on their smartphone knows the problems:

  • Clicking links is cumbersome,
  • Fonts that are too small require constant zooming in and out,
  • Elements are arranged inappropriately.

Studies show: If the hurdles to get the required information are too great, users break off the visit and leave a website again. A possible business contact is lost.

3. Responsive web design & sustainability

Tablet, phablet, smartphone, smartwatch: the end of the technical (new) developments is not in sight! Companies must not turn a blind eye to this and the associated requirements. Responsively designed websites are particularly future-proof because they are not designed for fixed screen resolutions.

They adapt individually to almost every device and thus also cover screen sizes that developers may not even think of today. Companies that make their web presence responsive are therefore ideally prepared for all future technical challenges.

Conclusion: the change makes it!

The conversion of a company website offers companies the opportunity to position themselves positively in search engine searches, but also in the perception of customers and business partners.

With a competent agency at your side, the redesign does not involve any more effort than creating a classic website. As an end product, companies benefit from a modern, contemporary website that always performs perfectly on all current and future end devices.

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