Practical tip How do I choose the right web hosting

It doesn’t matter whether you don’t have your own website or have been online with your company or blog for some time. Choosing the right hosting is very important because it can lead to major problems later. But before we get into what these problems are and how you can prevent them, let’s clear a few basic things first.

What exactly is web hosting?

Web hosting, together with your domain, is the most important basis for your success on the Internet and theoretically the only thing for which you have to spend a few euros. It is the foundation on which your entire website is built, which enables prospects to visit your site at all.

There are dozens of different companies that offer hosting. And hundreds of different hosting plans. It is therefore clear that the decision for a certain web hosting also results in the possibilities and restrictions for your website.

Most web hosts have a contract term of 12 months, so if you make a “wrong decision” you are bound to them for 1 year.

Therefore, it makes sense to regularly make a web hosting comparison.

What should be considered when hosting web sites? 4 factors

Most web hosts indicate a lot of functions and features in the package details, some of which will not tell you anything and are probably not relevant to you. However, there are some functions that are very important. Depending on what kind of website you run, your web hosting needs to have different properties. At this point, therefore, only the standard properties are mentioned, which should be at least available on EVERY website. This minimum is also completely sufficient for (almost) every niche website, blog and company website.

EXTRA: Storytelling with the domain: 3 tips to arouse curiosity

1. speed

Of course, it makes sense that your site should be fast. This means that your users don’t have to wait so long to access your content. But the speed of your website has a lot more impact than you or your visitors notice.

Speed ​​is a major reason for your Google ranking.

That is, the faster your website is, the more likely it is that you will achieve higher positions in Google search. And organic traffic (visitors) through Google is still the number one traffic driver for the majority of all blogs and niche sites.

Bounce rate

Another point is that the longer it takes for your website to build up, the more “visitors” close your website before it has even loaded. This not only leads to fewer visitors but also your “bounce rate” deteriorates.

  • The bounce rate indicates how many percent of your visitors leave your website again without having carried out an interaction.
  • It is another factor for your Google ranking, which therefore deteriorates again.
  • A study has shown that after 4 seconds of loading time, almost 25% of visitors leave your website immediately. After 6 seconds it is almost 50%!

Mobile traffic

More and more traffic is now also coming from mobile devices and this number will continue to grow in the future.

Especially when users surf via mobile data, they are annoyed by a long loading time.

Paid advertisement

It only gets really interesting when you place paid advertising on Facebook or Google. If your website takes too long to load, you are paying a lot of money for visitors who don’t even get to look at your site.

How fast is my website?

You should now realize how important the topic of loading speed is. If you don’t know how fast your website really is, Google offers a free tool called PageSpeed ​​Insights. Here you can check the speed of your site and optimize it.

2. Ranking improvement through SSL encryption

So-called SSL certificates have three decisive advantages and are fortunately included in (almost) every hosting package.

Benefits of SSL Certificates

  • Your site will be more secure
  • Improved Google ranking
  • Your users trust your website more

With an SSL certificate, you not only show Google, but also your users that you are concerned about the security of their data (e.g. email addresses). Google punishes websites without an SSL certificate with a poor ranking. It is also possible that visitors who visit an “unsafe” website receive an unsightly warning from their anti-virus program. As soon as you use customer data, be it an email address or via a contact form on your website, an SSL certificate is mandatory according to the GDPR!

EXTRA: One year GDPR: What consequences did the regulations have?

3. Content Management System / 1-Click

For almost 90 percent of all website creators, only a so-called content management system comes into question. Whether it’s WordPress, Joomla, Drupal or any other. The simplicity of a CMS is convincing across the board. With it, websites can be created very easily and no programming is absolutely necessary.

Most, if not all, web hosts offer the installation of these systems, mostly with the simplest “1-Click” installation. The basis for this is a database, MySQL and PHP, which must be included in the corresponding packages.

4. Inclusive domains

If there is no domain yet, inclusive domains are of course always something nice. The number of domains here always depends on the package, usually one domain is sufficient and individual domains can usually be bought later without any problems.

Don’t neglect visibility & ranking

With these criteria it should no longer be a problem to choose the right web host for your needs. The decisive points for me when choosing my web host are the speed and the included SSL certificates. This not only offers an advantage for my visitors, but also for my website and visibility on Google. Most web hosts now offer inclusive domains, custom management systems and all kinds of other setting options.

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