PIM systems under the microscope Akeneo and Pimcore

Product information management (PIM) has become indispensable in today’s world of retail and online trading. It is not only about the administrative and logistical connections, but also about the central management of marketing and customer information.

In addition to employees, customers can also access selected parts of the PIM systems via log-ins. They can create wish lists and shopping baskets from the product range.

The challenge of a PIM system is to provide all users with an immediately understandable and thus intuitively usable management system.

The Akeneo PIM system is extremely user-friendly and easy to use. The PIM system Pimcore scores with flexible data modeling and simple interface integration.

PIM system: Akeneo

Accessing a central product management system via various input channels and from there, in turn, feeding into many branched output channels – in short, this is what the Akeneo PIM system does.

According to experts, Akeneo is one of the most efficient so-called multi-channel management tools currently on the market. Akeneo, for example, allows product data to be created in several languages. Cross-border companies can organize everything via a central data management system. In order to implement this type of centralized system and thus to take advantage of every byte of product and customer information, specialists are called in again and again. These make it easier and faster to learn how to use the system on a day-to-day basis. Within a company, the data collection, the data processing, the quality assurance and the product management are individually adapted to the needs of the users.

EXTRA: Data Centralization: The Future of E-Commerce

Akeneo as an e-commerce system is not tied to a shop system thanks to the open source software. You can use the software to control shop systems such as Magento or Shopware directly.

PIM system: Pimcore

In contrast to Akeneo, the Pimcore PIM system is available free of charge. As data management software, it is excellent to connect to an existing API-centric system for controlling product information.

Pimcore makes it possible not only to centralize the information about the individual products, but also to harmonize them. The latter means that so-called duplicate data are eliminated. In addition to its original purpose as a PIM solution, Pimcore offers additional tools that make everyday life easier for corporate users and customers in the retail and online trade. These include, for example, the headless CMS.

Simply put, a content management system (CMS) manages the storage, administration, delivery and presentation of data.

A headless CMS does not display the content. Instead of the display, the stored data is called up via an API interface. To put it simply, the headless CMS of the Pimcore system is a central memory that keeps content in stock regardless of how it is used.

Ease of work for all departments

Both PIM systems, Akeneo as well as Pimcore, can contribute to external as well as internal quality assurance in a company. Since all information is available here completely and in its most current version, errors caused by old “garbage data” can be fundamentally ruled out.

All areas of the company benefit from the integration of an enterprise resource planning system (ERP) into the PIM through a better workflow. The work process is relaxed thanks to the PIM systems, especially for product managers. You can use it to create, edit and optimize all relevant information from a central location. On the customer side, a PIM system improves the point-of-sale so decisively that a buyer receives all relevant product information without wasting time in order to make a purchase decision that makes sense for him. In this way, the company’s success can be shaped using PIM systems.

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