Google Tool “Ad Experience Report”: Test your site!
Google now provides a tool with which you can check how annoying and frustrating the advertising on your own website or blog is. This tool is called the Ad Experience Report and rates how well or badly a website complies with the new Better Ads standards from Google.
If you click on the “Ad Experience Report” link above, you will find yourself in the Google Webmaster Tools. There the procedure is explained step by step – including what happens if the website displays too much or too spammy advertising.
✪ EXTRA: Have the website checked by Google
What if your website shows too much “bad” advertising?
“If your website does not meet the ad quality standard or is significantly inconsistent with the usability of advertisements, you can fix the problems and then request a review of your website. If you want to know whether your website has been checked, click on “Desktop” or “Mobile” and see the corresponding report. ”(Source: Google Webmaster Tools)
View: Screenshots and videos show you the nerve factor
The Ad Experience Report shows you screenshots and videos with special formats of extremely annoying advertising formats. In this way, website operators know which types of advertisements they need to take care of, as they significantly disrupt the reading experience and annoy the user.
From 2018: Nerve ads will be blocked by Google’s Chrome browser!
Google plans to actively take action against penetrating advertising formats in 2018. Google’s Chrome browser is then likely to block extremely annoying advertisements. Ads that don’t conform to the Better Ad Standards will be blocked and Chrome will simply stop displaying them. What effects this will have cannot yet be foreseen. But it should be particularly exciting for the big banner marketers.
Google’s New Best Practice Guide: These banners should be removed
The “Coalition for Better Ads” provides website operators (publishers) with the so-called “Google’s New Best Practices Guide”. It already identifies three types of ads that Google no longer wants to see on websites in the future.
3 types of ads Google wants to ban
1. Ads that interrupt reading
- Ads that appear as soon as you come to a website and stay there for some time, so that you cannot read the article at first and have to wait until it disappears again.
- Displays that interrupt the flow of information / reading, especially on mobile devices such as smartphones or tablets
- all kinds of pop-ups
2. Ads that are distracting
- flashing animations or ads in gif format
- Ads that automatically play sound
- Ads that play videos without being asked
3. Ads that “litter” a page
- Page load time: Websites with lots of ads, load longer and wait times are annoying for every visitor
- Usability: Websites with many advertisements are confusing and the user often cannot find what he is looking for
Google Contributor provides “Funding Choices” for publishers
The so-called “Funding Choices” give website visitors the opportunity to pay a certain amount so that all advertising is removed from a participating website. Publishers are deprived of a source of revenue, but it also offers them the opportunity to run an ad-free website and still earn money. How exactly this will work remains to be seen.
- For website visitors: As a website visitor, you can already buy a pass to remove the ads: Google Contributor – Pass.
- For website owners: And here you can register as a website for the Google Contributor program: Google Contributor – Register website
All information also on the Google Blog.