Digital natives are the new generation of employees. Google, Facebook and Amazon have accustomed their users to new standards through free, convenient and intuitive offers. Most companies not only have to face digital change for their customers in order to remain relevant. Employees also have much higher demands on further training, for example.
Digital change: disruption as an inescapable pull
In the next five years four out of ten established top companies, measured in terms of market share, are to be displaced from their top positions. According to a survey by Cisco and the IMD Business School, managers from leading international companies estimate the development of the next few years.
Cause: the digital revolution.
It has the potential to overthrow established companies and completely redefine markets faster than any other historical development.
The consequences of digital change are global and can be felt in every industry. The digital pull has already fully gripped the education sector. More people are given access to higher education that was previously inaccessible to them – in high quality and often in learning communities that span continents.
Above all, it is the users who are driving digital change. Once you have experienced how inexpensive, individual and networked digital offers are, you can expect this convenience everywhere. Keep users of e-learning offers, for example
- universal accessibility,
- flawless usability,
- Tailored to your own needs and
- course lowest prices for granted.
No Risk, No Success!
Long-established companies ask themselves the question: How do we deal with digital change? Digital, disruptive startups are pushing their way onto the market and differentiating themselves from their competitors with greater flexibility, willingness to take risks and a willingness to experiment.
They mostly offer products or services that anticipate the wishes of the customers in a completely new way: They are able to mobilize gigantic networks and receive feedback from them about purchase and service experiences – one of the foundations for a new kind of customer understanding.
Thanks to the unparalleled networking of people, processes, data and things, companies can free themselves from expensive physical ballast: Even now, the largest taxi companies do not have taxis (Uber), the largest telecommunications companies do not have the appropriate infrastructure (Whatsapp) and the largest retailers do not have any consumer goods (Alibaba).
Digital learning: disruption in continuing education
It’s about more than just simply digitizing content, including e-learning. Online training offers its own advantages that should be used:
Networking and interaction of the learners on the one handas
Progress control, flexibility and transparency for the employer on the other hand.
Nevertheless, according to a survey by the MMB Institute for Media and Competence Research, only 66% of large companies and 55% of small and medium-sized companies used e-learning offers in 2014. Younger employees in particular pay more attention to the quality of further training opportunities when deciding on an employer.
Everyone knows the classic problems of corporate training:
- There is no reference to everyday work,
- the budget,
- the motivation and
- actually, the multi-day classroom course never fits into the schedule.
Even those who return to work highly motivated from the seminar forgets a large part of what they have learned in a very short time. Less than 40% of the knowledge acquired in the course of further training is actually used in everyday working life.
Overview: advantages and disadvantages of the various forms of further training (source: Lecturio)
E-learning solutions are only successful if they are optimally adapted to the needs of companies and employees. For direct integration into everyday work, learning on demand is not only practical, but essential:
Every employee can access relevant information and apply it immediately when they need it.
This way, content is better memorized. When there is a surplus of knowledge, learning in advance has had its day.
Longer course offerings can be managed better through special video courses, an interactive learning environment and progress monitoring. Users can adapt the content and learning pace to their individual needs and use quiz questions to test their own status in the learning process. Mobile learning via smartphone or tablet also offers complete autonomy.
Blended learning & the future of digital transformation
According to the MMB Trend Monitor 2014, companies are particularly convinced of blended learning as a training concept. This mixture of face-to-face training and e-learning combines the advantages of both forms of learning:
- In the flipped classroom, users develop the theoretical content independently and online,
- in order to then deepen and discuss these in face-to-face events.
On the one hand, the participants benefit from the social interaction, but can acquire a large part of the knowledge flexibly via e-learning formats. Last but not least, this is associated with major cost advantages.
However, many companies still consider the digitization of further education to be complex and expensive and shy away from this necessary step. However, methods and workflows are now so mature that finished content as well as company-specific courses can be created or integrated quickly and inexpensively.
For some, the digital revolution may seem like a natural disaster:
overwhelming, threatening, unpredictable.
But at all times entrepreneurs have had to face new developments – change is unstoppable and the necessary steps are obvious.