8 SEO Mistakes to Avoid in 2019

As the owner of a small or medium-sized business, it is extremely important for you to keep up with the competition. If you want to grow your business online to get more leads and sales, then you should be active in SEO.

SEO is the most effective way to get high quality free traffic to your website.

Studies have found that websites that rank first on the search results page received more than 30 percent clicks.

It’s now become much more difficult to run a successful marketing campaign. Many companies target the same audiences and keywords; therefore, avoiding the following 8 SEO mistakes is of vital importance for you in order to improve your website’s traffic.

1. Do not repair broken links

Broken links are one of the critical factors that can negatively affect your website’s search engine ranking. Hence, ignoring these broken links can prove fatal to the growth of your website.

What are broken links?

A broken link leads to a page that does not exist. So the page itself doesn’t cause a problem, just the links that lead to it.

Search engine bots don’t like to crawl web pages that return a 404 error code because they are wasting their time and resources.

A broken link occurs when a page that was linked is deleted or the URL is misspelled. Your website can have both internal and external broken links that you can analyze with the help of SEO tools.

Once you’ve made a list of all the broken links, remove them one by one and see how that affects your SEO success.

2. Poor quality of pages and content

Content is king. A well-known sentence that will never lose its meaning. High quality content is the one thing your business should stand for if you want to rank well with it. They include informative checklists, interactive infographics, explanatory videos, relevant articles and much more.

If you have a small website, keeping the quality of your content high is easy. However, if your website has thousands of sub-pages, then it takes a lot of effort to deliver useful content to the users.

A website with valuable content is more likely to generate brand loyalty among your target audience.

If you try to index a website on Google that is of no value to the users, you will get a warning in your Search Console.

Google and other search engines can penalize your website without warning and affect the ranking of your keywords.

3. Use wrong keywords

Keywords are an important part of any SEO marketing campaign. They help the search engine bots understand the content and business goals.

Many small business owners do not choose the keywords properly, resulting in the website ranking for keywords that are not profitable. This happens because most of them skip the essential part of their marketing strategy, which is keyword research.

Keyword research helps to find out what users are looking for on the web and how we can benefit from it.

There are several keyword research tools on the market to help find relevant keywords. For example, the keyword research tool directly from Google.

Small businesses should focus on low-competition and long-tail keywords because they are easier to get ranked in the search engines.

EXTRA: SEO: 5 Trends You Should Be Following

4. Bad social media presence

If you want to promote new content, you should definitely distribute it via social media in order to get the maximum reach. Even today, many companies still make the big mistake of not being active on social media platforms.

According to a survey, there are more than 1 billion active monthly users on Instagram, and more than 100 million photos and videos are uploaded to the platform every day.

Social media is not only good for free, additional traffic, it also helps with the ranking of your content in the search engines.

Social signals are an important factor that search engines take into account for ranking.

A website with high social engagement is more likely to rank higher on the search results page than a website with fewer social signals.

EXTRA: 7 tips to make your blog posts visible to the whole world

5. Bad on-page SEO

There are two types of SEO: on-page and off-page SEO. Many marketers spend more time improving a website’s off-page, but they ignore the first option.

When building a website, it’s important to tweak the titles, meta descriptions, and tags.

Some of the most common on-page mistakes

  • The keyword in the title and in the meta descriptions is missing
  • Too long titles and descriptions
  • Bad readability of the content

Your title and description should be unique, engaging, and of course, get people to click the link.

6. Don’t advertise articles and blog entries

You shouldn’t think your content is going viral because it’s great. That won’t happen until you’ve built a fan base of thousands of social media followers sharing your content.

Not promoting blog posts or content at the beginning is the most common mistake companies make.

Don’t be afraid to share your content, because creating good content takes a lot of time and effort, and if no one sees it, then all of the hard work has been in vain.

Some ways to promote your content online

  • Publish content on your company page, but also on your private profile
  • Share content via all social media channels (Facebook, Twitter, Pinterest, LinkedIn, Xing, Instagram)
  • Send them to your email subscribers
  • Write guest posts for other websites and create backlinks

7. Don’t have a content posting plan

It is not important to publish an article every day. What really matters is that you publish your content consistently.

Before creating a marketing plan, you should first create an editorial plan.

If you’ve made the decision to write only one new article per month, be consistent and stick to it. This will avoid a negative impact on the website’s SEO.

Consistency is one of the factors that determine a website’s search engine ranking.

Every business should develop a proper content publishing plan if it is to improve its search engine ranking.

8. Slow website with long loading times

Speed ​​is one of the main factors in Google’s algorithm that affects the placement of the website on the search results page. The search engines want to make the web faster and they are doing everything they can to make it faster.

A website that loads faster not only has a lower bounce rate and a high conversion rate, but it also improves the overall user experience.

EXTRA: User experience as the most important factor for a good ranking?

A recent study by Google found that more than 53 percent of users are more likely to leave a website if it takes more than 3 seconds to load.

A faster website will get more page views and sales because it ranks higher in the search engines and gets more traffic.

This article was written in English and published on azbigmedia.com on June 11, 2019. We have translated it for you so that we can exchange ideas with our readers on relevant topics!

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