Does your company have a corporate blog? If so, you know that it is an important PR tool for your own company. Here you can provide your own target group with information about offers, new products and company information. You may also have noticed that regular maintenance is time-consuming and resource-intensive:
- Writing and editing the articles,
- the creation of graphics and
- especially the promotion of the blog articles
costs a lot of effort and time. To make it easier for you to work on your corporate blog, I would like to introduce you to 5 tools that serve me well.
Tool 1: Make your blog posts SEO-ready
You have written a new blog post. But is he also fit for the internet? With the help of the user-friendly SEO tool Yoast, you can use the keywords to check how well your contribution is found in search engines such as Google and Co. To do this, just give
- the heading,
- a meta description (150 characters),
- a picture and
- the page url.
How well are your articles found? How to check it out:
When the typical Yoast traffic lights
- jumps to green, you’ve done everything right. Your company content will be clearly visible in the search engines.
- jumps to yellow, you should touch up.
- jumps to red, you should think again about the content orientation and / or the keyword.
Alternatives to Yoast could be the All In One SEO Pack and the paid wpSEO. All three plugins offer basic settings such as titles and meta description to promote successful indexing by Google and Co.
2. Distribute blog posts on social media
Another important plugin for daily work on the corporate blog is Blog2Social. Have you written a blog post and published it on the blog? Then you start right away with the application. So that as many users as possible become aware of the blog post and your company, you should use the power of social networks.
Spread content easily on all social media channels
With the free WordPress plugin Blog2Social you can share blog posts and company news quickly and easily on your social media profiles. You can decide for yourself whether you want to write an individual message for each network or a message for all social media. Then just send it off and the post will go to Facebook, Twitter, LinkedIn, Facebook, Diigo, Storify, Pinterest, Tumblr, Slideshare and Xing.
Detailed reporting of all shared articles
Corporate blogs often have several authors who are involved in maintaining the blog. Users can not only post on personal profiles, but also on fan and company pages and in groups on Facebook, Google+ and LinkedIn. The administrators of these blogs have the opportunity to post the contributions of all authors, for example to central company profiles. These are particularly useful functions for corporate blogs. In addition, there is a detailed reporting with all information about your publications.
In the past it was still possible to automatically publish blog posts on Facebook via RSS graffiti, but bloggers have been using multiposting tools since the application was discontinued.
EXTRA: Social Media: 7 free tools for more visibility
3. Easy administration of author profiles
In spite of all seriousness, a corporate blog should always have a certain personal touch. Especially with corporate blogs, it is often the case that several authors are involved in the blog and publish articles. With the WordPress plugin Sexy Author Bio you can add author information to the corporate blog. If you use the plugin, the appropriate author profile is automatically added to each post.
The most important thing: stay authentic and real!
You can fill in information about your professional history or something personal. A photo and a link to one or two of your private social media profiles make you more tangible and lifelike. This gives readers the impression of communicating with a person and not with an anonymous company.
If you have problems setting up Sexy Author Bio, you can use the alternative plug-in Individual Multisites Author. Here it is even possible to have your author information translated into several languages.
4. Design blog post with pictures & graphics
In most cases, companies use their corporate blogs to inform their target group about products, statistics and news. So that you don’t lose your readers immediately, even with difficult topics, you should remember the following sentence:
Visual elements make every blog post more attractive. Pictures and graphics are good carriers of emotions for this.
In addition to image databases such as Fotolia and Co., there are also tools such as Piktochart, which offer free options for creating graphics. In the free version you can choose between a few templates and edit them as you wish. Of course, you can also take an empty template and design it according to your own wishes. Even in the free version there are numerous graphics and clip arts that can be used to conjure up fine graphics.
One tool that is also good for publishing is Canva. Here you can choose right from the start whether you need the picture for social media, a presentation or your corporate blog. The image size is adjusted accordingly. The layout and structure during processing roughly correspond to that of Piktochart.
5. Analyze blog successes
You have published a blog post and of course you want to know whether it leads the readers to your site. With Google Analytics you can keep track of exactly when and how many people clicked on which post on the corporate blog. You can control that down to the hour.
This allows you to understand exactly which content works and which doesn’t.
So you can intervene quickly and change certain topics if the target group is not interested. You save time and can take care of other important tasks for the corporate blog. In addition, you can use Google Analytics to see from where your corporate blog was accessed.
- Did the post work on Facebook?
- Was it the link in the newsletter?